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Westhampton Beach, New York

How much does website maintenance cost?

The short answer

Website maintenance for a small business typically costs $50 to $300 a month through a care plan covering hosting, software updates, backups, security monitoring and small edits. Simple brochure sites sit at the low end; online stores and sites that change often sit at the top or above. Doing it yourself costs less money but more of your time.

Typical maintenance costs by type of site

What you pay depends mostly on the platform and how much the site does. These are typical 2026 ranges for small businesses.

Type of site Typical cost What drives it
DIY builder (Squarespace, Wix) $200–$600 a year The subscription covers hosting and platform updates. Edits are your time.
Simple brochure site, managed Low end of $50–$300 a month Few plugins, few changes. Mostly updates, backups and monitoring.
Business site with forms, booking or a blog Middle of $50–$300 a month More integrations to test and more content edits each month.
Online store or complex site Top of $50–$300 a month, or above Checkout, payments and product updates can’t break. More testing, faster response.

Care plans often bundle hosting. On top of any plan, budget $10–$25 a year for the domain name. For build costs, see how much a website costs on Long Island.

What’s the difference between hosting and maintenance?

Hosting is the server space your site lives on, typically $5–$50 a month on its own. It keeps the site online, but a hosting company generally won’t update your plugins, fix a broken layout or change your hours. Maintenance is the work: updates, backups, security, testing and edits. A care plan bundles the two, which is why a plan costs more than hosting alone. When you compare prices, check whether a cheap “maintenance” offer is really just hosting with automatic backups, and whether an expensive one includes hours of content or SEO work you may not need.

What should a website care plan include?

Use this as a checklist when comparing plans. If a plan is vague about any of these, ask.

  • Hosting, with a named provider and a clear answer on who fixes downtime
  • Core, theme and plugin updates, tested so an update doesn’t break a page
  • Automatic backups stored off the server, and a restore that has actually been tested
  • Security monitoring and malware scanning
  • Uptime monitoring, so someone knows the site is down before a customer does
  • SSL certificate renewal and domain renewal tracking
  • Server software upgrades, such as moving to a supported PHP version
  • Contact form and booking tests, so leads really reach your inbox
  • Speed and broken-link checks
  • A stated amount of small content edits each month
  • A short monthly report of what was done

Should you maintain your website yourself?

It depends on the platform more than your skills. On Squarespace or Wix, the platform handles hosting, security and updates, so DIY maintenance just means keeping your content current. That is very doable. On WordPress, DIY means running updates, watching for conflicts and keeping backups. It’s learnable, but it has to happen every month, not when you remember. Our WordPress vs. Squarespace comparison covers this trade-off in more detail.

If you maintain a WordPress site yourself, do this at minimum:

  1. Take a full backup before every round of updates, and keep copies off the server.
  2. Check for updates at least weekly, and apply security fixes the same day.
  3. Delete plugins and themes you don’t use. Unused code is one more thing that needs patching.
  4. Test your contact form after every update. A silent form costs you leads for weeks before anyone notices.
  5. Check your hosting’s PHP version once or twice a year and upgrade before it goes out of support.

Paying someone makes sense when your time is worth more than the plan, the site takes online payments or bookings, or nobody on your team will reliably do the steps above.

What happens if a website isn’t maintained?

Nothing, for a while. Then several things tend to go wrong at once.

  • Security holes stay open. Patchstack counted 11,334 new vulnerabilities in the WordPress ecosystem in 2025, up 42% from 2024. 91% were in plugins. Patchstack puts the weighted median time to first exploit at five hours, and 46% of vulnerabilities were not fixed in time for public disclosure.
  • Plugins break. Skipped updates pile up until a forced update, often from the host, changes several things at once and something stops working.
  • Server software ages out. PHP 8.1 and older no longer get security fixes, and PHP 8.2’s security support ends December 31, 2026. Hosts eventually drop old versions, and outdated themes and plugins can fail after the upgrade.
  • SSL certificates expire. An expired certificate puts a browser security warning in front of your site. Certificates also have to be renewed more often now: under a CA/Browser Forum ballot passed in 2025, the maximum certificate lifetime fell to 200 days in March 2026 and will reach 47 days by March 2029. Renewal has to be automated and monitored.
  • The domain lapses. Miss a renewal and your website and email can stop working together.
  • Content goes stale. Old prices, discontinued services and last year’s hours cost you trust, and give search engines and AI assistants wrong facts about your business.

Before you sign a care plan

Ask who owns the hosting account and the domain, how often backups run and where they’re stored, and how many minutes of edits are included. Then ask what happens to your site if you cancel.

What does East End Web charge for maintenance?

Our managed hosting is $50 a month: hosting, backups, security and uptime monitoring, so you don’t have to think about any of it. Content changes and new features are quoted separately, so you only pay for work you ask for. If your site is due for more than upkeep, read what a redesign costs first. See how we build and look after websites.

Related questions

More on website maintenance.

Still have one we haven’t answered? Just ask.

How much should I pay someone to manage my website?

For a typical small-business site, $50 to $300 a month is the normal range for a care plan covering hosting, updates, backups, security and small edits. Pay toward the top of that range only if the site sells online, changes often, or the plan includes real content work each month.

Do I need to pay to maintain a website?

You will always pay for a domain and hosting. Whether you pay someone for the rest depends on the platform: Squarespace and Wix handle hosting, security and platform updates in their subscription, while a WordPress site needs someone to run updates and backups every month, whether that is you or a professional.

What does website maintenance include?

At minimum: hosting, software updates, off-site backups, security monitoring, SSL and domain renewals, and uptime monitoring. A good care plan also tests your contact forms, checks speed, fixes broken links and includes a set amount of small content edits each month.

How often should a website be updated?

Security and software updates should be checked at least weekly on WordPress, because attackers move quickly once a plugin flaw is published. Content such as services, prices, hours and photos should be reviewed at least every quarter, and immediately whenever something in the business changes.

Hand it off

Stop worrying about updates.
We’ll look after the site.

A short call, a clear list of what’s included, and a monthly price you can plan around.