Apple Maps · Apple Business
Westhampton Beach, New York
Most businesses have spent years on their Google profile and have never looked at Apple Maps. It’s the map app built into every iPhone, and Apple says your place card also shows up in Siri, Spotlight, Messages and Calendar. We set up and manage your free Apple Business listing, and run Apple Maps ads where your business can use them, wherever your customers are, from Long Island and beyond.
Why it matters
“Your place card … appears in many Apple apps, from Maps to Siri to Calendar, Messages, and Spotlight searches.”Apple Business User Guide · “Intro to Apple Business”
Your business may already be on Apple Maps, whether or not anyone there has claimed it. The question is whether the hours, phone number and photos are right, and whether anyone at your business can fix them.
01 /The listing
The listing is the foundation, and it’s free. It’s also required before any ad can run. We claim or create your location in Apple Business, get it verified, and fill it out the way Apple’s own guidelines ask.
02 /The ads
Apple started selling ads in Apple Maps in August 2026, in the US and Canada. An ad can sit at the top of Suggested Places, before someone types anything, or at the top of relevant search results. You pay when someone taps or views it, at a price set by Apple’s auction.
Not every business can buy them. A listing needs a verified public location customers can visit, and Apple doesn’t allow ads for a few categories, like home services and cannabis. If that’s you, the free listing still does the work.
03 /How it works with Google
Apple Maps doesn’t replace your Google profile. It sits beside it, and the two should never disagree.
One name, address, phone number, category and set of hours, used on your website, your Google Business Profile and your Apple listing. Customers see the same thing on any phone, and so do AI assistants that piece your business together from several sources.
When your hours change for a holiday, a new phone line goes in, or you add a service, we update Google and Apple together. Apple also flags changes it suggests from its own data, and we review those so nothing slips in unchecked.
Google supports service-area businesses; Apple doesn’t list residential or mobile businesses at all. Google has posts; Apple has Showcases. We use what each one offers instead of copying one onto the other.
Most of this runs alongside our Google Business Profile management.
04 /What’s included
On its own, or as part of your Google Business Profile or local SEO work.
05 /Pricing
A single storefront and a business with several locations are different jobs, so we look first and quote second.
| What | Who you pay | Cost |
|---|---|---|
| Apple Business listing | Nobody | Free from Apple |
| Apple Maps ad spend | Apple, directly | Your budget; you pay per tap or view, set by auction |
| Setup and ongoing management | East End Web | Quoted per project after a free audit |
The free part is a website and online-presence audit, Apple Maps included. Apple hasn’t published typical Apple Maps ad costs, so we don’t guess at them. We start small and report what your ads actually cost.
06 /Common questions
Still have one we haven’t answered? Just ask.
For most businesses with a public location, yes. The listing is free, Apple Maps is the map app built into every iPhone, and Apple says your place card also appears in Siri, Spotlight, Messages and Calendar. If your Google profile is already accurate, matching it on Apple is a small amount of extra work for a second map many of your customers already use.
Sign up for Apple Business at business.apple.com, add your location (or find it if Apple already shows it), and verify. An existing location can often be verified with an automated phone call and a four-digit code. Otherwise Apple verifies your organization with two proofs, such as your EIN and a business license, which can take up to five business days.
No. Ads are for businesses in the US or Canada with a verified Apple Business location, which means a public place customers can visit. Apple also doesn’t allow ads for a few categories, like home services and cannabis, and reviews medical services case by case. The free listing has fewer limits, so it’s worth doing either way.
Apple hasn’t published typical costs, so be wary of anyone quoting a cost per tap. Pricing is an auction: you pay when someone taps or views your ad, and you set a monthly maximum in Apple Business or a daily budget in Apple Ads. Your ad spend is billed by Apple directly to your business; our management is quoted separately.
Yes, and we usually run them together. One set of business facts gets updated on your Google Business Profile and your Apple Business listing in the same pass, so hours, phone numbers and holiday changes never drift apart. We also manage Google profiles on their own if Apple isn’t a fit.
Not as a location. Apple’s rules say a location must not be created for a business with a residential address, a mobile business, a website-only business, or one the public can’t visit. Google does support service-area businesses, so for a home-based or mobile business, the Google Business Profile is where the effort should go.
Sources
Get on the map
Start with a free website and online-presence audit. We’ll check your Apple Maps listing next to your Google profile and tell you what we’d fix first. No pressure, no jargon.