01
Booking and scheduling.
Appointments, rentals, classes or crew schedules, with the rules your business really runs on: buffers, deposits, service areas, who can be booked for what. Synced to the calendars you already use.
Custom web apps · Portals & dashboards
Westhampton Beach, New York
Software that fits
how you work.
Custom web application development for small and mid-size businesses. Booking systems, client portals, dashboards, directories and the connections between the tools you already pay for. Built in stages you can click through, and the code is yours when it’s done.
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Stage 2 of 3
Fewer “where are we?” emails
Illustrative example
Any deviceWeb first. iPhone and Android apps when they’re
needed
YoursYou own the code and the data
In stagesClick through it while it’s being
built
QuotedPer project, after a discovery call
01 /What we build
The software small
businesses actually buy.
Not “an app” in the abstract. A specific tool that replaces a spreadsheet, an inbox thread or a subscription that almost fits.
02
Client portals.
One login where clients see proofs, approve work, sign and download documents, pay invoices and check where their project stands, instead of digging through email.
03
Dashboards and reporting.
The numbers you check every week, in one place and current, pulled from the systems where they already live. Built for the people who use them, with the right access for each role.
04
Directories and listings.
Listing platforms where businesses or members can claim and verify their own page, pick a paid plan, and keep their details up to date, with the admin tools to run it.
05
Quoting and intake.
Guided forms that collect the right details the first time, price a job from your own rules, and hand a clean request to you or your team, instead of a vague contact form.
06
Integrations.
Connecting the software you already have: CRMs, payments, calendars, accounting and spreadsheets. If the job is mostly moving data between tools, that’s an automation, not an app. See business automation.
02 /How a project runs
Scoped in writing.
Built in stages.
You see working software early and often, not a big reveal at the end.
01
Discovery.
A conversation about how the work gets done today: who does what, where the data lives, and where it breaks. Sometimes the honest answer is an off-the-shelf tool, and we’ll say so.
02
Scope in writing.
A plain-English document listing the screens, users, integrations and what’s out of scope, with a timeline and a quote. Nothing gets built until you’ve agreed to it.
03
Build in stages.
Each stage ends with a working preview link you can click through on your own phone and computer. You approve it or tell us what’s off, and we adjust before moving on.
04
Launch and support.
We move your real data in, get your team set up, and stay on for fixes and changes after launch. Software that people use every day always needs a few.
03 /What you get
It’s yours.
All of it.
No lock-in. If we ever parted ways, you could hand the whole thing to another developer.
Ownership
- The code written for your project belongs to you.
- Your data belongs to you, and you can export it.
- Accounts for outside services, like payments and email, are in your name.
- Your domain stays in your name.
Running it
- Hosting options: we host and maintain it, or we set it up on your own accounts.
- Documentation: how it works, where everything lives, and how to run it.
- A walkthrough for you and your team at launch.
- Support after launch for fixes, changes and new features.
Plain terms, written down before the build starts.
Ask a question ↗
04 /iPhone and Android apps
Need a real app
store app?
We can scope and build native iPhone and Android apps too. First, the honest advice.
Why most businesses start with a web app
- One build works on iPhone, Android, tablets and computers.
- Customers open a link. Nobody has to find and download anything.
- It can be added to the home screen and open like an app.
- Updates go live right away, with no app store review.
When a native app earns its cost
- It needs phone features a browser can’t reliably reach.
- It has to work well with no signal, for crews in the field.
- Being listed in the App Store or Google Play matters to your customers.
- People will open it every day, not a few times a year.
If a native app is the right call, we scope it the same way: in writing, with a quote, before anything is built. Often the best path is a web app first, then a native app once people are actually using it.
05 /Things we’ve built
We run our own
software, too.
These are products we built and operate ourselves, not client projects. They’re the same kinds of systems we build for clients.
01
A nationwide service-business directory.
Businesses can claim their listing and verify it by phone, choose a subscription plan, and manage their page. The listings are kept current by an automated data pipeline.
02
The operations dashboard our studio runs on.
Projects, clients, invoices, forms with shareable results, client preview links with approvals, and notes, with AI assistants connected to it.
03
A real estate search site.
Property search built on a licensed MLS data feed.
04
A compliance and monitoring tool.
Software that helps businesses in a regulated industry keep track of the rules that apply to them.
06 /Pricing
Quoted per project.
Here’s why.
A booking page and a multi-user platform are both “web apps.” A published range would be too wide to help you.
| What drives cost | What it means |
|---|---|
| Users and roles | One kind of user is simpler than customers, staff and admins who each see different things. |
| Integrations | Each outside system (CRM, accounting, calendar, payments) adds setup, testing and upkeep. |
| Data | How much there is, where it comes from, and whether old records need to be cleaned up and moved in. |
| Payments | One-time charges, deposits, subscriptions and refunds each add rules to build and test. |
| Screens | More screens and workflows mean more to design, build and test. |
After a discovery call you get a written scope and a quote for the whole build, so you know the cost before anything starts. Payment plans are available on many projects. If you only need a website, start with what a website costs on Long Island.
07 /Common questions
Web apps, answered
straight.
Still have one we haven’t answered? Just ask.
How much does a custom web app cost?
It depends on what the app has to do, so we quote each project after a discovery call instead of publishing a range. The biggest cost drivers are how many kinds of users and permissions it needs, which outside systems it connects to, how much data it holds or imports, whether it takes payments, and how many screens there are. You get a written scope and a quote before any build starts.
Should I build a web app or a mobile app?
For most small businesses, a web app. It works on any phone, tablet or computer from one codebase, updates instantly without an app store, and can be added to a phone’s home screen like an app. A native iPhone or Android app makes sense when you need deep device features or an app store presence, and we can scope that too.
Do I own the code?
Yes. The code we write for your project and the data it collects belong to you. Accounts for outside services, like payments or email, are set up in your name, and you get documentation so another developer could pick it up if you ever needed them to.
Can you connect it to QuickBooks, Stripe or Google Calendar?
Usually, yes. QuickBooks Online, Stripe and Google Calendar all offer APIs that custom software can connect to, as do most modern CRMs and scheduling tools. Some older desktop software has no way in, and when that happens we tell you up front and look at other routes, like scheduled exports.
Who hosts the app?
Your choice. We can host and maintain it for you, or set it up on hosting accounts in your own name and hand it over. Either way, the code and the data stay yours.
How long does it take to build a web app?
A focused tool, like an intake form with a simple dashboard behind it, can take a few weeks. A portal or platform with several user types, payments and integrations takes longer, often a few months. If you need something working fast, we can build a lean first version (an MVP) quickly and grow it from there. The written scope includes a timeline, and because we build in stages, you can use the first pieces before the whole thing is finished.
Start with a conversation
Tell us what the software
should do.
A short discovery call about how your business runs today and where it gets stuck. If an off-the-shelf tool would do the job, we’ll tell you.