Legal
Westhampton Beach, New York
Privacy Policy.
East End Web (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, use our services, or communicate with us via phone, email, or text message.
Information we collect
We may collect the following types of information:
- Contact Information: Name, email address, phone number, and business name provided through our contact forms, phone calls, or text messages.
- Project Information: Details related to web development, design, and marketing projects, including branding materials and business requirements.
- Usage Data: Information about how you use our website, such as the pages you view, how you arrived, your device and browser type, and your approximate location (city or region). Most of this is collected through Google Analytics; see “Cookies, analytics & chat” below.
- Chat Messages: What you type into the chat on our website, and any name, email address or phone number you choose to give there.
- Communication Records: Records of our email, phone, and SMS/text message communications.
Cookies, analytics & chat
Google Analytics. We use Google Analytics to understand how people find and use our website, for example which pages are read and whether a contact form was sent. It sets cookies in your browser (their names start with “_ga” and they last up to two years) and receives your browser and device details, the pages you view, and an approximate location worked out from your IP address. Google says Google Analytics 4 does not log or store IP addresses. If Google’s advertising features are enabled for our account, Google may also connect this activity to a Google account you are signed in to, where you have allowed ad personalization; you can manage that in My Ad Center. Google handles this data under its own terms: how Google uses information from sites that use its services. You can block these cookies in your browser settings, or install Google’s opt-out browser add-on.
Website chat. The chat on our website runs on Comms Box, our own messaging platform. When you use it, we receive what you type, the page you were on, your IP address and your browser type. Replies are written by an AI assistant built on an open-source language model, which runs on outside AI infrastructure providers (currently Groq and OpenRouter). Your messages are sent to them only to produce a reply, with email addresses and phone numbers removed first. The chat does not use cookies. It keeps a random identifier in your browser’s local storage so a conversation can continue where it left off; clearing your browser’s site data removes it. Please don’t share sensitive personal information in the chat.
Security and spam protection. Our website runs behind Cloudflare, and our forms use Cloudflare Turnstile, which checks signals from your browser and device to tell people from automated spam. See Cloudflare’s privacy policy.
Fonts. Our pages load a typeface from Google Fonts, so your browser connects to Google’s servers, which receive your IP address.
How we use your information
We use the information we collect to:
- Provide, maintain, and improve our web development and digital marketing services.
- Communicate about projects, status updates, and deliverables.
- Respond to inquiries and support requests.
- Send appointment confirmations and project-related notifications via SMS.
- Process payments and maintain accurate business records.
SMS / text messaging
When you provide your phone number and consent to receive text messages from East End Web, the following applies:
- Message Types: We may send text messages related to project updates, appointment confirmations, service inquiries, and occasional promotional offers or product recommendations.
- Frequency & Costs: Message frequency varies based on your project activity and opt-in preferences. Message and data rates may apply.
- Opt-Out: You may opt out at any time by replying STOP to any message. Reply HELP for assistance.
- No Purchase Required: Consent to receive text messages is not a condition of purchasing our services.
- Privacy: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Information sharing & disclosure
We do not sell, trade, or rent your personal information to third parties. We share your information only in these specific circumstances:
- Service Providers: With trusted third-party tools we use to run this website and deliver our services, who are bound by confidentiality: website and server hosting providers (including Vercel), security and spam protection (Cloudflare), website analytics (Google Analytics), the AI infrastructure providers that run our chat’s language model (Groq and OpenRouter), the providers that deliver our emails and text messages, and project management platforms.
- Legal Requirements: When required by law, regulation, or legal process.
- Business Protection: To protect the rights, safety, or property of East End Web or our clients.
Important: Your SMS opt-in data and consent are strictly excluded from all information-sharing categories mentioned above. We do not share SMS consent with any third parties for any reason.
Data security
We implement administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure.
Your rights
You have the right to request access to, correction of, or deletion of your personal information, including chat conversations. To make a request, email [email protected]. You may opt out of text message communications at any time by replying STOP.
Contact us
If you have any questions about this Privacy Policy or our data practices, please contact us: