Review management · Google reviews
Westhampton Beach, New York
Your reviews are the part of your Google profile you can’t write yourself. We set up a steady, compliant way to ask for them, reply to every one in your voice, report the ones that break Google’s rules, and show them on your website with RevuPress, the WordPress plugin we built. For local businesses across Long Island and the Hamptons.
Why it matters
“More reviews and positive ratings can help your business’s local ranking.”Google Business Profile Help · “Tips to improve your local ranking on Google”
Google counts reviews toward prominence, one of the things that decide who shows up in the map pack, which is why reviews sit at the center of our local SEO. They also reach past the map. Review text is public, written in your customers’ own words, and it’s among the material AI answer engines can read when they describe your business. More on that in AI search optimization.
01 /How it works
A system that runs every week, not a one-time push. Steady reviews beat a burst followed by silence.
A text after the job is done, a QR code on the counter card, a link on the receipt or the bag. Every customer gets the same direct link to your Google review form. Nobody is screened out first, and nothing is offered in return, because Google prohibits both.
Every review gets a reply that sounds like you, not a template. Specific thanks for the good ones. For the bad ones, a calm, factual answer that takes the details offline. Google says replies show customers you value their feedback.
Fake reviews, competitors, former employees, off-topic rants, harassment. We report them to Google under the policy they break, track the decision, and use the one appeal Google allows when it’s worth it. We don’t report reviews just because they sting.
Your reviews on your own website, as real text in the page, with RevuPress on WordPress sites. Then the numbers, month to month: new reviews, your rating, replies sent and reports filed.
02 /What’s included
On its own, or as part of your local SEO or Google Business Profile management.
03 /Built by us
Most review plugins load your reviews from someone else’s server with a script, every time the page opens. The reviews aren’t really in your page, and they’re gone the day the vendor changes terms. That bothered us, so we built RevuPress, our own WordPress plugin, and it now runs on our clients’ sites. It’s a good example of how we work: when the off-the-shelf tool falls short, we build the right one.
04 /Pricing
Every business starts in a different place, so we look first and quote second.
| Engagement | Typical market range (2026) | East End Web |
|---|---|---|
| Ongoing review management | Usually sold inside Google Business Profile management, which typically runs $400–$700 a month for one location | Quoted per project after a free audit |
| One-time Google Business Profile optimization | $250–$1,250 (typically $500–$850) | Quoted after a free audit |
| Reviews as part of ongoing local SEO | $500–$2,500 a month; most Long Island retainers $700–$1,500 | Included in our local SEO work |
Market ranges are typical 2026 pricing for small and local businesses. The free part is a website and online-presence audit, reviews included. Whoever you hire, ask how they get reviews: if the answer involves discounts, gifts or only asking happy customers, that’s a risk to your profile, not a strategy.
05 /Common questions
Still have one we haven’t answered? Just ask.
Only if they break Google’s rules. Nobody, including us, can delete a genuine customer’s negative review. We report reviews that violate Google’s policies, such as fake, conflict-of-interest, off-topic or harassing ones, and use the one appeal Google allows per review if it says no. For everything else, a calm, specific reply does more good.
No. Google prohibits offering payment, discounts, or free goods or services in exchange for any review, even an honest one. The FTC’s rule on fake reviews also bans buying reviews and offering incentives tied to a positive or negative sentiment. Ask every customer the same way, with nothing attached.
One clear ask at the right moment, usually right after the job is finished or the order is picked up, with a direct link so leaving a review takes a minute. Texts go only to customers who agreed to hear from you, and counter cards and QR codes do the rest without anyone hovering. Google also says not to pressure customers on the premises or tell them what to write.
Yes, if you want us to. We write replies in your voice, thank people by what they actually said, and check the difficult ones with you before they go up. You can approve every reply or only the hard ones.
RevuPress is a WordPress plugin we built. It pulls your Google reviews on a schedule, stores them in your own website’s database and shows them as plain HTML, so the review text is really in your page, with no third-party widget. It also makes review links and QR codes. It’s in early access and already running on real client sites.
The review service does. Asking, replying, reporting and the monthly numbers all happen around your Google profile, whatever your website runs on. RevuPress itself is a WordPress plugin, so on Shopify or a custom site we’ll talk through other ways to show your reviews.
Sources
Asking only happy customers for reviews breaks Google’s policy outright. The FTC’s review rule doesn’t ban it by name, but the FTC says the practice could violate the FTC Act, and its guide for marketers says not to do it. This page is general information, not legal advice.
Get reviewed
Start with a free website and online-presence audit. We’ll look at your reviews, your replies and your profile, and tell you what we’d fix first. No pressure, no jargon.