Shops with a front door.
Retail stores and East End boutiques that do most of their business in summer. A good store lets the customer who found you in July keep buying from you in February, from wherever they spend the winter.
Shopify web design · Long Island
Westhampton Beach, New York
We design and set up Shopify stores for businesses that sell products: shops, makers, food and wellness brands, and East End boutiques that want the register to keep ringing after Labor Day. One person you can call, a plain price, and a store that’s ready to take orders the day it launches. Starter stores from $2,000.
01 /Who it’s for
If customers put products in a cart, Shopify is usually the right tool. Based on Long Island, working with shops anywhere in the US.
Retail stores and East End boutiques that do most of their business in summer. A good store lets the customer who found you in July keep buying from you in February, from wherever they spend the winter.
Candles, ceramics, apparel, art prints, skincare. Products with variants, limited runs and gift options, sold online and at markets and pop-ups from the same inventory.
Supplements, pantry goods, bundles and gift boxes. Stores where the shipping rules, local pickup and clear product information matter as much as the look.
02 /Why Shopify
Shopify runs the parts of a store that are hard to get right: checkout, payments, hosting and security. You run the shop.
For a services business, our $1,000 WordPress starter is usually the better fit and costs half as much. If you’re comparing budgets, start with what a website costs on Long Island.
03 /What’s included
The Shopify starter, from $2,000. Everything a new store needs to launch properly.
04 /Pricing
Two separate bills. We charge for building the store. Shopify charges for running it.
| Item | Who you pay | Cost |
|---|---|---|
| Shopify starter store (theme-based, up to about 25 products) | East End Web, one time | From $2,000 |
| Custom store, migration, large catalog or custom theme code | East End Web, one time | Quoted per project |
| Shopify Basic plan | Shopify, monthly | $39 a month billed monthly, or $29 a month paid yearly |
| Shopify Grow plan | Shopify, monthly | $105 a month billed monthly, or $79 a month paid yearly |
| Online card payments (Shopify Payments) | Shopify, per sale | 2.9% + 30¢ on Basic; 2.7% + 30¢ on Grow |
| Premium theme license, paid apps | The theme or app maker | Varies; we’ll tell you before you commit |
Shopify prices are for US plans as listed on shopify.com/pricing on September 25, 2026, and Shopify can change them. If you use a payment provider other than Shopify Payments, Shopify adds its own fee on top (2% on Basic). Most new stores start on Basic. Payment plans are available on many projects.
05 /Our work
Built for a real business, running on Shopify today.
E-commerce · Shopify · Wellness
The Shopify storefront for One Happy Kale, a health-coaching business. It sells supplements, recipe bundles and gifts, and sits alongside the custom One Happy Kale site we also built, so readers can move from a program page to the shop without a detour.
06 /Common questions
Still have one we haven’t answered? Just ask.
Our Shopify starter is from $2,000: a theme-based store with up to about 25 products loaded, payments, shipping and tax set up, policy pages, basic SEO and a walkthrough. Premium theme licenses, paid apps, large catalogs, migrations and custom theme code cost more, and custom builds are quoted per project. Shopify’s own plan is separate and paid to Shopify: Basic is $39 a month billed monthly, or $29 a month paid yearly, as of September 2026.
Yes. The Shopify account is in your name and you are the store owner. We work inside it as a collaborator, the access type Shopify built for partners, which you approve and can remove from your Shopify admin at any time. Your products, customers and orders stay with you.
Usually, yes. Shopify publishes migration guides for all three, and we also set up redirects from your old page addresses so links and search rankings you’ve earned don’t lead to dead pages. Migrations aren’t part of the $2,000 starter; we quote them once we’ve seen the size of the catalog and what the current store does.
Shopify includes hosting, security and checkout for a monthly fee, which suits owners who want to run a shop, not a web server. WooCommerce is a free WordPress plugin, so it can cost less and bend further, but someone has to look after hosting, updates and security. If selling products is the main job, we usually recommend Shopify.
Yes. Every paid Shopify plan includes Shopify POS for basic in-person selling from the same products and inventory as your online store. In-person card payments on the Basic, Grow and Advanced plans are 2.6% + 10¢ as of September 2026. Shops that need more staff controls and inventory tools can add POS Pro for $89 a month per location, billed yearly.
A starter store moves as fast as its product information. When photos, descriptions, prices and shipping details are ready, it’s a matter of weeks, and if you need to be selling sooner we can launch a lean first version quickly and build out from there. Larger catalogs, migrations and custom features take longer, in line with the 8–10 weeks we quote for more complex e-commerce builds.
Sources: Shopify pricing, Shopify POS pricing, Shopify Help: collaborator accounts, Shopify Help: migrating to Shopify. Checked September 25, 2026.
Open for business
Start with a short call about what you sell and how you sell it today. We’ll tell you whether Shopify fits and what the store would cost. We also offer a free website and online-presence audit.