Google Ads · Local Services Ads
Westhampton Beach, New York
Local Services Ads put a verified business at the very top of Google and charge per lead, not per click. Search ads fill the gaps. We set both up in an account you own, track every call and form, and send a plain monthly report of what you spent and what it brought in, for businesses on Long Island and anywhere in the US. From $500 a month, plus your ad spend paid straight to Google.
Why the phone matters
“Missed calls may negatively affect your responsiveness,” and higher quality profiles “may rank higher and may also pay lower costs per lead.”Google Local Services Help, “How Local Services Ads are ranked”
Your bid is only part of the auction. Reviews, photos, verification and how fast you pick up decide the rest, which is why we run ads alongside review management and missed-call text-back instead of on their own.
01 /How it works
Setup takes a few weeks, most of it Google’s verification. Then it’s a monthly job, not a set-and-forget one.
The Google Ads account is created in your name with your payment method, and we manage it through an agency link you control. For Local Services Ads we submit the license, insurance and background-check paperwork, build the profile, add photos and set service areas and job types.
Google Analytics 4, call tracking and conversion goals go in first, with separate numbers for Local Services Ads and your Business Profile so the reports stay honest. If a landing page is needed, we build one: landing pages from $750.
Local Services Ads stop when the monthly maximum is reached. Search campaigns can spend up to twice the daily budget on a busy day, so we set daily budgets from the monthly figure you agree to, and adjust for the season instead of leaving it the same all year.
Negative keywords, search-term reviews, AI Max controls so Google doesn’t rewrite your ads or send clicks to the wrong page, lead disputes on Local Services Ads, and a monthly report with dollars spent, leads and cost per lead. Google’s own terms require that report; we’d send it anyway.
02 /What’s included
One fixed monthly fee. Your ad spend is separate and goes to Google.
03 /Two kinds of Google ad
They look similar on the page and work very differently on the bill. For most local service businesses that qualify, Local Services Ads come first.
Who qualifies for Local Services Ads. Google lists more than 200 US categories, including plumbers, electricians, HVAC, roofers, contractors, landscapers, tree services, pest control, cleaners, locksmiths, garage door, movers, water damage, many legal practice areas, accountants and tax preparers, financial planners, real estate, dentists and other health categories, and personal care. Locksmiths, garage door services and health care go through extra checks. Availability is confirmed market by market in Google’s sign-up flow.
The 2026 migration. Since August 2026 Google has been moving Local Services Ads into Google Ads as Performance Max campaigns with pay-per-lead goals, starting with US home and storefront services and expanding through 2027. Categories, locations, budgets, photos, lead history and verified status carry over. Historical performance reports don’t, weekly budgets become daily budgets, manual bidding goes away, and your Business Profile’s name, address and hours now sync one way into the campaign, so a big profile edit can pause it for a day or two of review. If you run your own Local Services Ads today, this is the moment it becomes a Google Ads job.
We’ll say so on the first call. Ads amplify what’s already there; they don’t fix it.
Sources
04 /Pricing
Every price is a starting point. You get a written quote after a short call, and your ad budget is paid to Google, not to us.
| Engagement | Typical market range (2026) | East End Web |
|---|---|---|
| Local Services Ads management | $150–$1,000 a month for LSA-only management nationally; Long Island paid-ads fees typically $375–$1,500 a month | From $500 a month, plus the per-lead cost paid to Google |
| Google Ads (Search) management | $375–$1,500 a month as a set fee on Long Island, or 10–30% of ad spend | From $500 a month, plus your ad spend paid to Google. Running both together starts at the same fee. |
| Account setup, conversion tracking and landing page plan | $750–$1,000 one time on Long Island | From $500 |
| Dedicated landing page | Varies widely | From $750 (landing pages) |
Market ranges are typical 2026 pricing published by Long Island and national agencies, not our prices. Your ad spend is separate: Long Island agencies commonly suggest $1,000 to $1,500 a month to start, and we set the number with you from what a booked job is worth. Full price list: our pricing.
05 /Common questions
Still have one we haven’t answered? Just ask.
Two numbers. The ad spend goes to Google and depends on your market: in Suffolk County, Google Ads data for September 2025 to August 2026 puts the average cost per click at about $29 for “plumber near me” and $42 for “roofer near me”, while Local Services Ads charge per lead instead of per click. The management fee is ours, from $500 a month, never a percentage of your spend. Long Island agencies commonly suggest $1,000 to $1,500 a month in ad spend to start; we set the number from what a booked job is worth to you.
If your category qualifies for Local Services Ads, start there. They sit at the top of the page, charge per valid lead rather than per click, and stop when your monthly budget is reached. Search ads make sense for jobs Local Services Ads don’t cover, for categories that aren’t eligible, and for high-value services where a click is worth paying for. Many businesses run both, with Search kept small and tightly controlled.
It is the badge shown on Local Services Ads for businesses that pass Google’s checks, which can include business registration, licensing, insurance and background checks depending on the category. In October 2025 it replaced the separate Google Guaranteed, Google Screened and License Verified badges, and Google discontinued the money-back guarantee that came with the old Google Guaranteed badge. Getting verified is part of our setup.
You do. The Google Ads account is created in your name with your payment method, so ad spend goes straight to Google and the history stays with you if we ever part ways. We manage it through an agency link you can remove at any time. Our fee is fixed, from $500 a month, and every month you get a report showing exactly what was spent, how many leads came in and what each one cost.
No. Google says there is no way to request or pay for a better local ranking, so ads sit alongside the map pack rather than lifting you inside it. Local Services Ads do rank partly on your reviews, rating, photos and how quickly you answer the phone, which is why we pair them with review management and missed-call text-back. The organic work is what moves the map: see our local SEO.
Google began moving Local Services Ads into Google Ads in August 2026 as Performance Max campaigns with pay-per-lead goals, starting with home and storefront service businesses in the US and expanding through 2027. Your categories, locations, budgets, photos, lead history and verified status carry over, but historical performance reports do not, weekly budgets become daily budgets, and manual bidding goes away. We export your reports before migration and manage the new campaign in the Google Ads interface.
Paid leads, plainly
A short call and a free look at your Google profile, tracking and site speed. If ads aren’t the right first move, we’ll tell you what is.